About
The Developer Behind the Work
4+ years building production websites at enterprise scale. Now bringing that directly to Milwaukee businesses — without the agency overhead.
Ryan Vandehey
Founder, Vande Digital
What I Do
I'm a web developer and technical SEO specialist with 4+ years building, optimizing, and automating across the full website lifecycle — from architecture to deployment to search performance.
At Cars Commerce, I work across WordPress builds, structured data implementation, content migrations, redirect strategies, and deployments within Kubernetes and GitHub workflows.
What I've Built Beyond the Job Description
The work I'm most proud of is what I built when I identified gaps nobody had filled. I built a custom broken link crawler from scratch — it earned internal platform innovation recognition. I built content automation tooling that eliminated dozens of hours of manual dev work using JavaScript and browser automation.
More recently I've been shipping internal tools with Claude Code and AI-assisted development. Work that previously took days now takes hours. That same velocity is what I bring to client projects.
Why I Started Vande Digital
After years optimizing websites for enterprise clients, I kept running into the same pattern: Milwaukee small businesses were either paying agency rates for work done by junior developers they never spoke to, or trying to DIY through Wix and getting invisible, slow sites that didn't convert.
I knew what actually worked — lightning-fast loading, proper structured data, mobile-first architecture, direct communication with the developer. The problem wasn't that small businesses couldn't afford good web work. It was that the system wasn't set up to give it to them.
Vande Digital is the fix. Enterprise-level technical execution, delivered directly to local businesses — without the overhead of an agency between us.
What You Get When We Work Together
You're not handing your project to an account manager who hands it to a junior developer. You get me — someone who has built and deployed production sites at enterprise scale, who cares about Core Web Vitals because I've watched them move rankings, and who answers your messages directly.
No layers. No handoffs. No surprises on the invoice.
Background
- Cars CommerceWordPress builds, structured data implementation, content migrations, Kubernetes & GitHub deployments
- Platform Innovation RecognitionBuilt a custom broken link crawler that identified and resolved issues at scale — recognized internally for platform innovation
- Content Automation ToolingEliminated dozens of hours of manual dev work using JavaScript and browser automation
- AI-Assisted DevelopmentShipping internal tools with Claude Code and AI-assisted workflows — tasks that took days now take hours
- Vande DigitalTechnical websites and SEO strategy for Milwaukee-area clients — architecture to launch to ongoing search performance
Ready to See Where You Stand?
A free audit of your current web presence — website, Google Business Profile, and local search visibility. No pitch. Just a clear picture of what's working and what isn't.